Digital badging
Digital badging was brought into our learning environment using the platform Accredible. This platform was integrated into our product ecosystem to allow us to generate badges after successful course completion.
Along with skinning the badge platform and setting up landing pages I designed the first badge and certificate off the rank. Additionally I designed a system hierarchy that catered to the membership stages and membership journey. Allowing for different badges for stacked credentials and the varying types of qualification within.
This design system takes into consideration the bold core brand colours and showcases clearly our CA Icon at size so it will render clearly in digital formats on email footers and linked in profiles when shared to aid in brand recognition in market.
Ideation
Looking for shapes that aligned with the brand system elements… and opportunities for the badges to differentiate in market… Initial ideation was around shapes that aligned with graphics in our brand such as a our rounded corner shapes and journey graphic elements. Additionally I sought to find a shape that was unique in the market place which would help our badges stand out on a users linked in profile alongside others.
Aiming for simplicity and clear brand recognition of our CA icon.
