Umbrellar Cloud
Project — Strategic process, Brand creation, Website Design + Build, Advertising.
The Umbrellar Group have transformed their business from being all about hosting and predominantly for small business customers to becoming leaders in Cloud Technology within New Zealand.
They needed a strong new brand to go to market with.
Our approach —
We knew we needed a strong strategic process with the client heavily involved to ensure success. With a range of road shows, forums and partnership meetings lined up we needed to get moving quickly! Our role was to assess the existing Umbrellar brand and take it to a new and relevant position to allow them to grow and flourish in their new market territory.
Work undertaken —
Brand Strategy workshops
Brand Identity
Brand architecture. (Facilitating partners, and the diverse new range of products and sub brands.)
Animated brand story (video)
Advertising
Social assets
Brand guidelines
New website build management
Website upgrades
Portal/dashboard UX designs
Landing pages and email (management of design and dev).
We crafted a new website in SilverStripe, building off the technology already in place for their existing website. As things are moving so fast in the cloud space and for Umbrellar as they grow and progress their offering, we needed to ensure the site was really flexible.
The team needed to be independent and able to move quickly to build out whatever types of pages they might need in the future, so we created a suite of styled and flexible modules that could be used in varying combinations. This means that solid brand rules are applied yet there is still lots of room to flex and build a range of content ongoing and to ensure the brand will still stand up.
My Role —
Account Director, whilst at Salted Herring.
My tasking and delivery for this client:
scoping of the site, wireframes, architecture, budgets, timelines, client liaison
hands-on wire-framing and brand architecture processes
management of the website through design, development and go-live
after-care, content loading, client liaison, scoping of enhancements and additional features after go live.
This project was a total pleasure to work on, with smart, fast thinking industry experts.
Team — Salted Herring for Design and Build, Umbrellar Cloud Marketing Team.