Nicky Dyer

MINT NZ

Project: Branding extension

Mint already had a logo, they now needed collateral and signage to use with their brand nationwide, but before we got down to that, we needed to help them with their brand positioning. They needed a strong statement and position to accompany their logo.

We wanted them to be able to stand out and have a voice in a crowded market against some big players. The competition typically show product shots of heat pumps — the MINT system is so much more than that, so we photographed some of the components that go into making the MINT system unique. MINT are proud of their system and the quality of their kit. This provided us with some interesting, unique visuals to grab attention at trade shows, to provide a talking point for the sales team when people ask ‘what is that?’ And this also allowed us to use wording in collateral such as ‘a better system by design’ with confidence.

My role: Design & production.

• Brand Positioning/Strategy

• Flyers

• Infographics

• Trade show banners, walls

• Building signage design & art direction.

• Billboard

• Sales kit, forms and product sheets.